Agritourism in Montenegro: Empirical research in the function of strategic development

The aim of this paper is to consider the strategic opportunities and importance agritourism development in Montenegro, identifying key factors that may help position itself as an integral part both rural overall tourism offer Montenegro. contains empirical research, which was conducted using a questionnaire on stratified random sample, data were analyzed statistical methods - factor analysis descriptive statistics. author came conclusion agritourism, Montenegro has not yet taken competitive it should have, considering its huge potential for form tourism. Based obtained results, have significant impact identified, set recommendations current holders created, order improve their marketing strategy.